Loheden Digital Marketing
Data-driven marketing with a human touch.
I combine business insight, creative design, and data-driven decisions to deliver stronger campaigns, clearer positioning, and measurable business impact.
A creative engineer
Your strategic partner for digital growth
I combine business understanding with a passion for graphic design and creative writing, and provide marketing consulting services.
As a design engineer with strong interest in technical possibilities, I actively use data analysis and AI tools. Combined with long sales and marketing experience, this helps clients save valuable time.
How can I support your team?
- Social media publishing
- Organic content and paid ads
- Website content and newsletters
- Visual identity and content production
- Analysis, strategy, and advisory
- Results presentation
Therese Anhammer
Digital Marketing Consultant
Need support with social media, paid campaigns, or marketing strategy? Let us connect on LinkedIn.
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How I work
01
Step 1: Needs analysis
We establish a clear baseline to prioritize the right initiatives.
- Where are your customers?
- What has worked and not worked so far?
- What are your goals: traffic, leads, or brand building?
02
Step 2: Strategy and plan
We define channels, publishing rhythm, and measurable goals.
- Recommended channels and content formats
- Tone of voice, messaging, and visual direction
- KPIs: views, clicks, and qualified inquiries
03
Step 3: Content creation
Assets are produced based on strategy, budget, and channel requirements.
- Copy, visual/video assets, and ads
- Publishing at high-impact times
- Focus on quality, clarity, and measurable effect
04
Step 4: Campaign management
Campaigns are actively managed with data-led adjustments for stronger ROI.
- Performance monitoring
- Budget handling and optimization
- A/B tests and bidding strategy adjustments
05
Step 5: Analysis and reporting
Data is translated into clear reporting and practical next actions.
- Track views, clicks, engagement, and conversions
- Present outcomes in a structured format
- Recommend next-step actions
06
Step 6: Optimization and scaling
We scale what works and continuously refine strategy over time.
- Identify high-performing patterns
- Reallocate budget to top campaigns
- Expand and scale validated execution
Reference projects
Reference projects
All reference projects from the presentation, focused on measurable outcomes, audience precision, and business value.
Project 01
Social media campaign for Moelven
A concrete B2B example where organic content and paid distribution were combined to improve visibility in priority channels.
Outcome: consistent website traffic lift and more relevant inbound contact during the campaign period.
Project 02
New website + social media for SieMatic Stockholm
Combined website refresh and ongoing social content program to strengthen presence and brand consistency.
Outcome: clearer digital journey, stronger social engagement, and better support for buyer decision-making.
Project 03
Snapchat campaign for Lindesbergs kommun
Targeted Snapchat activation aimed at a specific age segment during a time-sensitive window.
Outcome: high target-audience reach and strong response at low budget.
Project 04
Social media campaign for Weland Aluminium
Brand-building campaign in Meta and LinkedIn using social proof and structured creative testing.
Outcome: improved visibility in the right segments and more qualified business conversations.
Project 05
Marketing for Loheden AI Solutions products
Ongoing production for product marketing: social content, app visuals, video, and presentation assets.
Outcome: consistent brand expression and stronger conversion support across channels.
Words from collaborations
Words from collaborations
Among the best confirmations I have seen.
I highly recommend this creative and insightful marketer.
Great audience decisions and useful dashboard follow-up.
Channel strategy
Each channel with a clear role in one strategy
I tailor message, format, and budget to each platform to build both visibility and conversion.
Additional services
Complementary delivery scope
Ready to strengthen your digital presence?
You get one partner for the full chain - from needs analysis to scaling - with a clear objective: more visibility, more qualified leads, and higher conversion.